The Benefits of Interactive TV Systems
The world is being modernized every day; in this modern world, technology is also developing in a rapid manner. Satellite television is also one of the amazing technologies. The present day’s multi-channel television has been renovated by computerization and advanced set-top box technology is currently being put into place with the goal of gathering nuts and bolts from individual customers and families. The details gathered from the customers and their families will be collected in data profiles, which will then be utilized to give personalized marketing to the selected consumers.
Such innovative data-collection infrastructure all while doing marketing through television has developed a technology called “T-Commerce,” which means television commerce. Many organizations involved in these data-collection techniques comprise various well-known corporations in the United States. The similar know-how that intimidates confidentiality on the Internet, including data mining, user modeling, and intelligent agents, is at the present moment being taken up by the U.S. television industry.
Various one-to-one technologies that have raised an alert among privacy advocates have previously been introduced by the television industry, as well as by companies that offer both internet and television access. Direct TV uses E.piphany personalization software. This technology permits a vigorous, instantaneous marketing engine to personalize the interactions of the customers and visitors. The real-time personalization makes a real-time profile for every visitor or customer with data drawn from various sources. The structure can extract from click-stream data, customer databases, intermediary data, transaction systems, and other sources.
The highly developed, superior quality cable TV set-top boxes that can transfer broadband and synergistic cable data are being installed. AOL-TV offers automatic recording of shows for later viewing, buddy lists, electronic program guides, instant messaging, interactive chat, interactive games, internet access, T-Commerce, video-on-demand, in addition to voting and polling. These things make the viewers very happy and satisfied with their television network.
Even though many technologies are there, the advertisers play very important role in all the television programs we watch. Almost all the programs telecast on televisions are sponsored by the advertisers. The advertisers are spending lot of money in advertising; in turn they profit from their advertising! The advertisers can supervise an improved television campaign from start to finish. A couple of years back many of the largest computer companies and internet companies have jumped into the satellite TV networks.
The set-top box manages the selection of television channels. At the present time, modern digital set-top boxes are used for digital cable and interactivity. These modern digital set-top boxes are fairly different from the old analog boxes. The new digital set-top boxes are essentially computer-controlled systems, which consist of memory, microprocessors, and storage capacity; they can even update themselves with the new software downloaded from the cable company.
These devices can store TV programs and advertisements on the storage devices built into the boxes for replay at later times. These devices even permit a viewer to pause a live television program and return to the program later. The leading corporations like Microsoft, Sony, and Nintendo have developed game machines, which connect through cable and telephone lines, and they help the viewers play networked games.